Our portfolio

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Our creative process

01

Understand‍

the Empathy
phase

Empathize with users to get to know their needs.
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We carry out research with your users and organize workshops to identify the various requirements.

02

Design

the Ideation
phase

Generate new, unique and creative ideas, to respond to the problem.

We will use several brainstorming tools which favor a massive generation of ideas, in order to find a solution adapted to the user.

03

Implementing

the Prototyping phase

Give life to the most relevant solutions that can be subject to user testing.

We are going to present you several prototyped solutions. They will be
tested during user workshops to ensure understanding of texts translated into clear legal language and the relevance of the created design.

04

Confront

the Iteration
phase

Improvement of the prototype to make sure that the solution completely meets the needs of the user.

We will take into account all user feedback which helps us improve the prototype and design the final outcome.

Legal designWhat is legal design?

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Portfolio

Communication Design

Digital communication for a development strategy
Brief

β†’ How to make your firm visible and attractive by adapting to new communication methods, in order to retain and develop its customers?

Process

β†’ We worked with the law firm Dune, on their business model to rethink their invoicing strategy and create offer services, in keeping with new customer requirements.

We began by carrying out a market survey, to identify their target customers and examine existing economic models.

Following which, we supported the firm on structuring these offers in terms of proposal, price but also the identification of added value, to stand out from other law firms.

After the first step of building these offers, we worked with a team of UX designers and developers to offer a satisfactory user experience to website visitors with a clear and impactful presentation of these offers on their website.
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Our answer

β†’ A completely redesigned service offer; in keeping with the current technological world and the new requirements of legal consumers.

A presentation in the pack format which only specifies essential information and takes into account user needs in terms of simplicity, functionality and intuitiveness.

A referral system for each offer towards a showcase, which allows additional information to be provided only on user request.

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Communication on a new legal solution
Brief

β†’ How to make a legal tech solution attractive and committing, which was developed in-house to meet the requirements of the firm's clients?

Process

β†’ We worked with the Marketing department of the international business firm and the team of lawyers who took part in creating this solution.
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Different communication levers had been deployed by the firm: a motion design, an information brochure.
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The goal was to identify a complementary and relevant communication lever, to favor global communication which includes social networks.
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Most of all, the question was about making customers and prospects discover this legal tech solution by presenting its key features, but also its operation method.

Our answer

β†’ A one page following several ideation workshops with the firm's Marketing team.
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β†’ This format makes it possible to understand the product in a jiffy, with reduced reading time and instant understanding of key information

Design of legal documents

Compliance: understand the new legal obligations and apply these
Brief

β†’ How to support the compliance of one's customers following the publication of a new legislation?

Process

β†’ We worked with an international business firm to offer their clients a compliance document following the release of new statute law for interns.

We worked with a lawyer who specializes in labor law and the marketing department, to identify the points of vigilance and talk about this document.

We mulled over the appropriate format to facilitate reading and understand everything easily. Key identification and operational points were implemented, written in clear legal language and in a table format, with an action plan.

Our answer

β†’ A table which accompanies the compliance and decision-making through a presentation of the three types of internship schemes.

Simplified and operational access to information: the company chooses the context in which it wishes to host the intern and ensures that the proposed contract meets the new legislative requirements, by referring to the 4 points in the table

General terms and conditions: creation of trust through clarity and transparency
Brief

β†’ How to improve the client's understanding on the general conditions of an accounting firm, to optimize the client relationship?

Process

β†’ We worked with an international accounting firms, to improve their clients' understanding with the terms and conditions of service.

Understanding this document is all the more important since it is appended to the mission statement, which strengthens the relationship between the accountant and the client.

We proceeded through several steps:
- drafting the contract in clear legal language,
- modification of the structure of the document to make reading easier
- use the active voice for better commitment,
- graphic processing of information
to make a psychological impact and promote understanding and memorization.

Our answer

β†’ Clear, understandable and binding general conditions.

β†’ Reading time divided by 3 and instant comprehension without re-reading.
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The client is confident while signing and reassured about the relationship with his accountant.

Continuity plan: clear information for effective prevention
Brief

β†’ How to ensure the effectiveness of the measures which are implemented, to protect the health and safety of employees?

Process

β†’ The protection of health and safety is a top priority during the health crisis context.

We supported the Regional School of Lawyers in the Grand Est region, during the construction of its plan to resume activity following the lockdown's end.

The objective was to calmly welcome employees to the premises but also students and lawyers who follow internal training.

We organized several remote workshops with the management and employees of the school, to identify points of apprehension and build a clear action plan, adapted to the specific needs of the organization.

Our answer

β†’ A business continuity plan written in clear legal language and designed to provide the right information at the right time.

β†’ Each section is structured in the form of a question to engage the reader as much as possible.

β†’ The document has been structured to avoid an overload of information and ensure that it can be read by all employees.

Branch agreement: a solution to bring clarity to complex legal provisions
Brief

β†’ How can the provisions of a collective agreement be clearer and more accessible, in order to make this complex legal text more intelligible and effective?

Process

β†’ Collective agreements are long, complex and unintelligible legal documents.

Given the crisis context, it is important to have access to clear and understandable information, to reassure companies and employees.

We worked with a lawyer representing a professional branch to transcribe the key provisions of this agreement in clear legal language but also through impactful visualization of the information, to favor understanding by all stakeholders: employers, unions and employees.

Our answer

β†’ An introductory visual document to the branch agreement with the key elements, signed by the trade unions and employers to help get over the crisis.

Business model design

Design of an economic model adapted to new law consumers
Brief

β†’ How to rethink your billing model to adapt to new customer requirements, in terms of transparency and accessibility?

Process

β†’ We worked with the law firm Dune, on their business model to rethink their invoicing strategy and create offer services, in keeping with new customer requirements.

We began by carrying out a market survey, to identify their target customers and examine existing economic models.

Following which, we supported the firm on structuring these offers in terms of proposal, price but also the identification of added value, to stand out from other law firms.

After the first step of building these offers, we worked with a team of UX designers and developers to offer a satisfactory user experience to website visitors with a clear and impactful presentation of these offers on their website.

Our answer

β†’ A completely redesigned service offer; in keeping with the current technological world and the new requirements of legal consumers.

A presentation in the pack format which only specifies essential information and takes into account user needs in terms of simplicity, functionality and intuitiveness.

A referral system for each offer towards a showcase, which allows additional information to be provided only on user request.

Organization design

Click and learn: the Imagine button
Brief

β†’ How to ensure compliance with processes and coordination of services for higher efficiency?

Process

β†’ We worked with an international accounting firm to set up concise, collaborative and efficient internal processes.

Between the payroll department, the accounting department and the legal department ... collaboration and coordination between several departments is omnipresent. One requires tools to ensure optimal work organization, without wasting any time. Who is responsible for carrying out the employment contract requested by the client? And how ?

A user workshop was carried out with a group of payroll managers and lawyers from the firm. We identified a guiding principle and the stages which led to misunderstandings and disrupted departments.

Therefore, we have identified the key stages by providing precise and operational information. The goal is to have a document with key essential information. However, comments were needed before giving recommendations: this is where click and learn by Imagine comes along. Every step which requires additional information, the user presses the + icon and obtains key details for the procedure to run smoothly.

Our answer

β†’ A clear and operational document that can be understood in one shot. Far behind the incomprehensible and unintelligible memos!

The concept of Click and Learn is the ideal solution in such a scenario, which was unveiled to us following several test workshops. The additional advice can be made in just one click: points to be careful about, in terms of the trial period, remuneration, key information to guarantee the legal security of the employment contract.

The time for drafting contracts has been cut in half. Departments collaborate better and in a more agile manner.

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trust us